About

Roselle Studios is a South Florida–based fashion and lifestyle brand founded by designer, artist, and creative director Elizabeth Hohmann. Rooted in intentional design and built through resilience, Roselle Studios exists at the intersection of fashion, art, and experience—where creativity is not just seen, but felt.

The brand was born during the uncertainty of the COVID-19 pandemic, beginning with thoughtfully made cotton face masks and evolving organically into luxe swimwear and resort-ready collections. What started as necessity transformed into purpose. Today, Roselle Studios encompasses swimwear, resort wear, original artwork, and experiential concepts that reflect a life shaped by creativity, craftsmanship, and storytelling.

Every Roselle Studios piece is designed and produced locally in Fort Lauderdale, Florida, honoring slow fashion principles and made-to-order processes. Each garment is tailored with care, focusing on comfort, confidence, and timeless silhouettes—created for women and men who value quality, ease, and intention over trend cycles.

Elizabeth’s creative practice extends beyond fashion. As an artist with a detailed eye, she approaches design holistically—finding inspiration in texture, movement, color, and atmosphere. Whether sketching garments between work shifts, painting large-scale canvases late into the night, or crafting visually driven collections, her work is guided by the belief that beauty exists in the details and that everyday moments can be elevated into art.

Roselle Studios is not built on excess, but on experience. The brand celebrates the visual poetry and confidence of a perfectly fitting swimsuit, one-of-a-kind garments and the emotional resonance of handmade art. This multidimensional approach allows Roselle to exist not only as a fashion label, but as a creative world—one that invites escape, presence, and self-expression.

At the heart of the brand is legacy. Named after Elizabeth’s daughter, Leah Roselle, Roselle Studios is a reflection of motherhood, faith, and the desire to build something enduring. The brand is guided by the philosophy of divine timing—trusting the process, honoring growth, and creating with intention even when the path is challenging.

Roselle Studios believes in building success without sacrificing soul. It stands for creative freedom, local production, thoughtful craftsmanship, and designs that outlast trends. Each collection, canvas, and concept is an extension of the founder’s lived experience—soft yet strong, expressive yet grounded.

Roselle Studios is more than fashion. It is art you live in, moments you carry, and a safe production space for all creatives.

“ Roselle Studios was never just about clothing.

It began in a season of uncertainty, where creating with my hands became a way to survive—and eventually, a way to dream again. What started as something practical slowly revealed itself as something much deeper: a calling to create beauty, comfort, and confidence for others while staying true to myself.

As a designer, artist, and creative, I’ve learned that inspiration doesn’t follow a schedule. I sketch between shifts, paint late into the night, and find ideas in unexpected places—textures, movement, color, even the ritual of crafting a collection with a purpose. To me, design is holistic. It’s how something feels, how it moves, and how it makes you show up in the world.

Roselle Studios is named after my daughter, Leah Roselle, who reminds me daily why legacy and setting example matters. This brand is built on faith, patience, and the belief that what’s meant for you will arrive in divine timing. Every piece reflects resilience, softness, and strength—qualities I carry with me in both life and work.

Thank you for being part of this journey… it’s only up from here. ”

— Elizabeth Hohmann

Founder & Creative Director